If you use Adjust as MMP, you need to integrate it with InMobi DSP before the campaign starts.
Pre-requisites
Before the integration starts, make sure you have
- An active advertiser account with Adjust.
- Received your gpm_id from the InMobi team.
Note:
These integration steps are valid for Android campaigns. The integration steps for iOS campaigns will be updated soon.
Integration Steps
Integrating Adjust and DSP is a one-time process applicable to all further campaigns.
Step 1: Enable InMobi DSP as the partner
Enable InMobi DSP on your Adjust account as follows:
- Log in to your Adjust account.
- Go to Campaign Lab > Partners from the left menu bar. You reach the Partner Selection page.
- In the search bar, search for InMobi DSP and select it.
- Click Next. You reach the App selection page.
Step 2: Select your app
Select the app you want to run the campaign for as follows:
- On the App selection page, find the name of your app and select it. You can also use
- Click Next. You reach the Data sharing page.
Step 3: Enable data sharing
Enable data sharing between the DSP and your Adjust account as follows:
- On Enable data sharing for InMobi DSP card, click Edit.
- Enter the gpm_id shared by the DSP team. Click Enable.
- Check the Data from all attribution sources box. This option enables you to leverage InMobi’s Data science models, as the unattributed data enhances the DS models to target higher-quality audiences.
- Check the Sessions box to enable the DSP to collect the campaign session activities.
- (Optional) Check the In-app revenue (from in-app purchases) box to share your revenue event data with the DSP.
- (Optional) Check the Parameters box to share the custom parameters you have created for the campaign. Read how to create custom parameters on the Adjust Help Center.
- Click Map event in the Map your events section to collect the campaign results of each event. Make sure you map all the events you want to the campaign for.
- In the Adjust event drop-down, select the event you want to map.
- Enter the name of the event.
- Click Apply.
- (Optional) If you have configured custom parameters, click Map parameters. Read more on the mapping event on the Adjust Help Center.
- Click Next. You reach the Link Structure page.
Step 4: Generate a tracking URL
You need to generate an Adjust Ad tracking URL, which the InMobi team uses while configuring the campaign on the DSP. Generate the URL as follows:
- On the Link Structure page, enter a name for the tracker in Link name.
- In Campaign parameters, click Edit to add any parameter.
- Click Next. You can find the tracker URL for all the events you have configured.
Step 5: Share the tracking URL
Share the Adjust tracking URL with the InMobi team.