Integrate Adjust with InMobi DSP

If you use Adjust as MMP, you need to integrate it with InMobi DSP before the campaign starts.

Pre-requisites

Before the integration starts, make sure you have 

• An active advertiser account with Adjust.
• Received your gpm_id from the InMobi team.

Integration Steps 

Integrating Adjust and DSP is a one-time process applicable to all further campaigns.

Step 1: Enable InMobi DSP as the partner

Enable InMobi DSP on your Adjust account as follows:

1. Log in to your Adjust account.
2. Go to Campaign Lab > Partners from the left menu bar. You reach the Partner Selection page.
3. In the search bar, search for InMobi DSP and select it.
4. Click Next. You reach the App selection page.

Step 2: Select your app 

Select the app you want to run the campaign for as follows:

1. On the App selection page, find the name of your app and select it. You can also use 
2. Click Next. You reach the Data sharing page.

Step 3: Enable data sharing 

Enable data sharing between the DSP and your Adjust account as follows:

1. On Enable data sharing for InMobi DSP card, click Edit.
2. Enter the gpm_id shared by the DSP team. Click Enable.
3. Check the Data from all attribution sources box. This option enables you to leverage InMobi’s Data science models, as the unattributed data enhances the DS models to target higher-quality audiences.
4. Check the Sessions box to enable the DSP to collect the campaign session activities.
5. (Optional) Check the In-app revenue (from in-app purchases) box to share your revenue event data with the DSP.
6. (Optional) Check the Parameters box to share the custom parameters you have created for the campaign. Read how to create custom parameters on the Adjust Help Center.
7. Click Map event in the Map your events section to collect the campaign results of each event. Make sure you map all the events you want to the campaign for.
8. In the Adjust event drop-down, select the event you want to map.
9. Enter the name of the event.
10. Click Apply.
11. (Optional) If you have configured custom parameters, click Map parameters. Read more on the mapping event on the Adjust Help Center.
12. Click Next. You reach the Link Structure page.

Step 4: Generate a tracking URL 

You need to generate an Adjust Ad tracking URL, which the InMobi team uses while configuring the campaign on the DSP. Generate the URL as follows:

1. On the Link Structure page, enter a name for the tracker in Link name.
2. In Campaign parameters, click Edit to add any parameter.
3. Click Next. You can find the tracker URL for all the events you have configured.

Step 5: Share the tracking URL 

Share the Adjust tracking URL with the InMobi team.