The InMobi team requires specific information and actions from advertisers before they take any media campaign live. These onboarding requirements allow the Account Managers to run the campaigns seamlessly and efficiently, providing advertisers with the best possible ROAS (Return on Ad Spend).
Advertisers need to provide specific information and take actions as listed:
| Requirement | What's needed | Why it's needed | Impact if not provided |
|---|---|---|---|
| Funnel events | Enable Install and other funnel events on the advertiser’s MMP dashboard. | To observe, analyze, and optimize any drop-off in the user journey | Less efficient campaign performance, leading to higher CAC and lower RoAS |
| Unattributed data | Enable the advertiser’s unattributed data on their MMP dashboard. | To train InMobi ML models and leverage them to optimize the campaigns | Absence of unattributed data impacts precise targeting as the InMobi ML models can’t be trained on the relevant data. This results in a longer duration to improve campaign performance. Read more on Unattributed data. |
| Validation rules | Provide the list and details of the validation rules and third-party tools. | To avoid any campaign challenges or blockers, as some validation rules hamper a campaign's performance. | The uncertainty of any validation rule leads to poor campaign results. |
| View-through attribution (VTA) | Enable VTA on the advertiser’s MMP and set it to 24 hours. |
To train the InMobi ML models on the data for improved campaign performance. To attribute the VTA event that happened through InMobi DSP ads. |
Limited dynamic viewability data can impact campaign performance and lead to inaccurate attribution results. |
| Click-through attribution | Share the CTA URL from the advertiser’s MMP account. Set the Click-through attribution window to 7 days on the advertiser’s MMP dashboard. |
To capture click-through installs and events. | The uncertain visibility on CTA leads to incorrect attribution data. |
| Fraud suite | Whitelist InMobi DSP on the advertiser’s fraud suits if any. | To avoid incorrect fraud-listing and get true attribution | The uncertain visibility on the fraud suits leads to incorrect fraud listing. |
| Pilot campaigns | Advertiser’s current organic scale, channel split, duration of the campaign, and budget range Note: The minimum duration to run a pilot campaign is 4-5 weeks. |
To evaluate the initial performance of the campaign and optimize the campaign set-up. | InMobi DSP may not have sufficient data points and duration to provide the desired advertiser’s KPIs. |
| CRM | Share the name and the logic of the CRM the advertiser is using along with daily reports. Share the mapping information of CRM with the MMP event available in postbacks. |
To avoid any challenges or blockers as some CRM hamper campaign performance | No post backs from CRM to InMobi DSP leads to inefficient performance |
| Conversion Values (iOS campaigns only) | Share all the Conversion Values (CV) mapping events configured on the advertiser’s MMP. | To map the same CV events on the InMobi DSP | Unmapped CV values result in unoptimized KPIs and reduced campaign performance. |
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.
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