Mobile Measurement Partners (MMPs) are third-party attribution platforms that capture campaign data and attribute every user action. Advertisers use MMPs to track and analyze campaign performance across multiple ad partners.
To enable this tracking, advertisers need to embed the MMP’s software development kit (SDK) in their app. This SDK captures and receives user events (e.g., clicks, installs) using tracking links provided by Glance.
Because Glance is an appless content consumption platform on phone lock screens, the user journey differs from that of standard Android apps. To accommodate this unique flow, Glance has collaborated with leading MMPs to develop custom integrations. Follow all the specified steps to integrate your preferred MMP with Glance effectively.
Glance and MMP integrations help advertisers validate the campaign attribution numbers on their MMP dashboards.
1. Sign a campaign contract with Glance Sales after providing all the required onboarding information.
2. Configure your preferred MMPs for Glance.
3. Share the tracking URL with the Glance team.
4. The Glance team adds those URLs to their campaign management tool and publishes the campaign.
5. Find the campaign performance reports on your MMP dashboard.
Glance supports integration with the following MMPs:
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.
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