Integrate AppsFlyer with InMobi DSP

If AppsFlyer is your preferred MMP, you need to integrate it with InMobi DSP before the campaign starts. 

For iOS campaigns 

For running campaigns on iOS devices, the integration starts with activating InMobi DSP as a partner and changing the required configuration on the advertiser’s AppsFlyer dashboard. Post configuration, enable Probabilistic attribution. Advertisers need to generate and share the attribution links with InMobi account managers. Considering InMobi's recommendation, advertisers must enable and configure SKAN (Store Kit Ad Network) for their campaigns. 

Pre-requisites 

Before the integration, make sure you have: 

• An active advertiser account with AppsFlyer. 
• Received a gpm_id from your InMobi Account Manager. 

Integration steps 

Follow the steps to integrate the InMobi DSP and AppsFlyer to enable attribution (Probabilistic and Deterministic) for iOS app campaigns:

Step 1: Activate InMobi DSP as a partner

The integration starts with the activation of the InMobi DSP on your AppsFlyer account using the following steps: 

1. Log in to your AppsFlyer advertiser account.

2. Go to Collaborate > Partner Marketplace in the left menu bar.

   

3. In the search bar, search for InMobi DSP and select it. You move to the Integration setup page.

   

4. Click Set up Integration.
5. In the Integration tab, select the app for the integration and turn on the Activate partner toggle.

Step 2: Configure Integration settings 

After you activate InMobi DSP, you need to configure the integration settings for InMobi DSP as follows: 

1. In the Integration tab, turn off Advanced Privacy. 

2. In gpm_id, enter the GPMID value provided by your InMobi Account Manager.

   

3. In the Install attribution section, turn on the Install view-through attribution toggle.

   

4. In the Default postbacks section, select All media sources, including organic* against Install (Event Name) in the for users from drop-down.

   

   Note:

   *Organic refers to the advertiser’s unattributed data.

5. Under the In-app event settings section, enter the GPMID value provided by your InMobi account manager, which is the same as in General settings.

6. Enable the In-app event postbacks toggle. InMobi recommends Lifetime as the value of the In-app event postback window. The minimum value is 6 months. 

7. Click Add event to add postbacks for in-app events. Add all the funnel events and their details. 

8. Click Save integration. 

Step 3: Enable Probabilistic attribution 

Enabling probabilistic attribution as follows: 

1. Go to Settings > App Settings in the left menu bar. 

2. Switch on the Enable view-through attribution via probabilistic modeling toggle.

   

Step 4: Generate attribution links

You can generate the attribution link, which your InMobi Account Manager uses while creating the campaign, as follows:

1. Go to the Attribution Link tab. The Parameter name and Value fields are auto-populated.  
2. Enable the Retargeting settings toggle for re-marketing campaigns. 
3. Set the CTA and VTA values mentioned as follows:
   • CTA: 7 days
   • VTA: 24 hours

   

Step 5: Enable permissions

You need to provide the following permissions to InMobi DSP on the AppsFlyer dashboard:

1. Go to the Permissions tab.

2. Enable the following permission toggles:

   

Step 6: Set up SKAN

You can activate the SKAN for your iOS campaigns as follows:

1. Go to Settings > SKAN Conversion Studio in the left menu. 

2. Click  •
   •
   •  and turn on the  SKAN measurement toggle.

3. Select one of the following measurement modes based on your requirement and click Continue:
   • SKAN: Measures fine and coarse-grained metrics across retention, revenue, and engagement.
   • Custom: Measures multiple metrics across retention, revenue, and engagement.
   • Revenue: Measures revenue ranges.
   • Conversion: Measures users' in-app events such as installs, registrations, and purchases.
   • Engagement: Measures users' in-app user interactions, such as likes, comments, and reviews.

4. After selecting the measurement mode, decide which in-app events you want to capture for campaigns. Select in-app events and their range.

   Note:

   You can add a maximum of six unique in-app events.

   

   Note:

   Learn more about configuring in-app events.

5. Click the Download mapping file to save the Conversion Value mapping locally.

   Note:

   Learn more about Conversion Value mapping.

6. (Optional) You can upload your custom Conversion Values by clicking Upload Custom Decode Mapping File.

   Note:

   Learn more about Custom Decode. Refer to AppsFlyer’s SKAN Conversion Studio help for more details on setting up SKAN.

Step 7: Save the integration  

Check the settings done in the previous step and click Save. 

InMobi’s recommendations for SKAN

InMobi recommends you set up SKAN Conversion Values as follows for the best attribution results: 

• Select Conversion or Custom model while selecting the measurement mode.
  • For the Conversion model, configure all events (recommended six) starting from the app open to your final KPI.
  • For the Custom model, click + Add measurement to add the six events.
• Configure Activity Window to measure the users' activity during an interval. This step is necessary for capturing attribution because the activity window may expire before the user performs a specific action. Read more about Activity Window for SKAN versions.
• In the Activity Window section, set the highest interval value for the in-app events (recommended six events). 

For Android  

The integration for the Android campaigns starts with activating InMobi DSP as your partner on your AppsFlyer dashboard and changing the required configuration. You can then generate and share the attribution links with your InMobi account manager.  

For any queries related to the integration, please contact your InMobi Account manager. 

Pre-requisites 

Before starting the integration, make sure: 

• You have an active advertiser account with AppsFlyer. 
• You have received a gpm_id from your InMobi Account Manager. 

Integration steps

Follow the steps to integrate the InMobi DSP and AppsFlyer to enable attribution for Android app campaigns:

Step 1: Activate InMobi DSP as a partner

The integration starts with the activation of the InMobi DSP on your AppsFlyer dashboard using the following steps:

1. Log in to your AppsFlyer advertiser account.

2. Go to Collaborate > Partner Marketplace in the left menu bar.

   

3. In the search bar, search for InMobi DSP and select it. You move to the Integration setup page.

   

4. Click Set up Integration.
5. In the Integration tab, select the app for the integration and turn Activate partner on.

Step 2: Configure Integration settings

After you activate InMobi DSP, you need to configure the integration setting for InMobi DSP as follows:

1. In the Integration tab, turn off Advanced Privacy.

2. In gpm_id, enter the GPMID value provided by your InMobi Account Manager.

   

3. In the Install attribution section, turn on the Install view-through attribution toggle.

   

4. In the Default postbacks section, select All media sources, including organic against Install (Event Name) in the for users from drop-down.

5. Under the In-app event settings section, enter the GPMID value provided by your InMobi account manager, which is the same as in General settings

6. Enable the In-app event postbacks toggle. Do not change the default value of the In-app event postback window.

7. Click Add event to add postbacks for in-app events. Add all the funnel events and their details.

   

8. Click Save integration.

Step 3: Generate attribution links

You can generate the attribution link your InMobi Account Manager uses while creating the campaign as follows:

1. Go to the Attribution Link tab. The Parameter name and Value fields are auto-populated.
2. Enable the Retargeting settings toggle for re-marketing campaigns.
3. Set the CTA and VTA values mentioned as follows:
   • CTA: 7 days
   • VTA: 24 hours

   

Step 4: Enable permissions

You need to provide the following permissions to InMobi DSP on the AppsFlyer dashboard:

1. Go to the Permissions tab.

2. Enable the following permission toggles:

   

Step 5: Save the integration

Check the settings done in the previous steps and click Save.