InMobi Performance Solution Overview

InMobi Performance Solutions offers machine learning-powered end-to-end mobile performance advertising solutions through: 

  • Programmatic buying on the open internet via InMobi DSP 
  • Direct buying on InMobi’s owned and operated consumer platform, Glance 

The platform supports managed media buying and trading services, offering features such as ad serving, bidding, user signal enrichment, fraud prevention, brand safety, as well as comprehensive reporting and tracking. These services leverage unified audiences across InMobi’s owned and operated content platform, Glance, along with major ad exchanges like Google Ad Exchange, InMobi Exchange, AppLovin, Unity, Vungle, Digital Turbine, PubMatic, Chartboost, BidMachine, and others. 

Glance provides consumer content inventories on the lock screens of popular Android devices, including those from Xiaomi, Realme, Samsung, Vivo, Motorola, and more. 

The InMobi DSP supports the latest attribution frameworks, including SKAN, and integrates with leading Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Branch, Kochava, Singular, Airbridge, and Tenjin. Glance also offers integration with top MMPs to enhance attribution accuracy. 

In addition, the InMobi DSP provides a reporting dashboard and Cost API integration, allowing you to customize and access reports according to your specific needs. 

Note:

Glance performance campaigns are currently available in India and Indonesia.

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Last Updated on: 18 Oct, 2024