When managing ad campaigns on InMobi DSP and collaborating with a Mobile Measurement Partner (MMP), it is crucial to adopt industry best practices that protect your investment and optimize performance. InMobi DSP employs a comprehensive approach to fraud prevention, ensuring campaigns reach authentic users.
You need to adhere to the following considerations to keep your campaigns fraud-free:
You need to choose your partner based on which stage you need their service.
Before the campaign starts, inform the DSP team which fraud-prevention partner you have employed.
In the initial stage of ad buying on a DSP, the ad request is filtered to ensure it is genuine and safe. This stage has the following processes:
If you use any other fraud tools for IVT filtering and fraud detection, please confirm with the InMobi team if InMobi DSP supports them.
Once the ad request is verified, the next stage involves placing the ad in viewable slots. The DSP supports DoubleVerify (DV) and Integral Ad Science (IAS) for verifying the viewability of ads. These tools ensure that ads are placed in locations where they are likely to be seen by users, enhancing their effectiveness and reducing the risk of ad fraud.
If you use any other fraud tools for viewability, please confirm with the InMobi team that the DSP supports them.
After the ad is placed, the focus shifts to measuring its performance and ensuring accurate attribution.
If you use any other fraud tools for measurement and attribution, please confirm with the InMobi team that the DSP supports them.
Awareness of common mobile ad fraud types helps in securing campaigns:
You should implement strong fraud detection mechanisms (or tools like mFilterIt) and continuously monitor campaign metrics beyond installs, focusing on post-install behaviors.
Some of the common fraud behaviors are:
You can take the following actions to avoid any fraud and maximize return on ad spend and accurate attribution:
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.