Integrate Kochava with InMobi DSP

If Kochava is your preferred MMP, you need to integrate Kochava with InMobi DSP before the campaign starts. 

Pre-requisites 

Before starting the integration, make sure you have: 

• An active advertiser account with Kochava. 
• Received your advertiser_id from your InMobi Account Manager. 

Integration steps  

The integration of Kochava and DSP is a one-time process and applicable to all the further campaigns. The integration steps are: 

Step 1: Set up 

1. Log in to your Kochava account. 

2. On the right side of the header, select your required account. Then, select the app for which you want to run the campaign.

   

Step 2: Create a tracker

You need to create a tracker link and share it with your InMobi Account Manager. The InMobi team uses the Kochava tracker in your campaigns, which allows data postback from InMobi DSP to your Kochava account. 

1. Go to Links > Campaign Manager in the left menu bar. 
2. Click Add a Tracker. The New Tracker page opens. 

3. Under the Tracker & Network Set Up section, enter a tracker name.

   Note:

   The Tracker Name field fills up with a system-generated name when you click Add a Tracker. It’s suggested you change the name to your preferred name.

4. Select  Acquisition in the TRACKER TYPE drop-down. For the Re-engagement campaign, select Reengagement.

   

5. Select InMobi DSP — Android in the MEDIA PARTNER drop-down.
6. (Optional) Select an option in the AGENCY PARTNER if applicable.

7. Under the Destination URL section, select Landing Page.

   Note:

   Refer to Kochava’s Landing Page Creation and Maintenance Support documentation for more information on creating and using Landing Pages.

8. (Optional) Enter required values in Custom Parameters.
9. Click Save & Create Postback to navigate directly to the Partner Configuration page.
   Alternatively, you can click Save and navigate to the Partner Configuration by going to Apps & Assets > Partner Configuration in the left menu bar.

Step 3: Configure Postbacks  

A postback—also called a callback—is data communication between two servers (Kochava and InMobi DSP in the current scenario) following an in-app event, such as an app installation or user activity. This system enables the InMobi team to get real-time updates on user interactions, drops, or any issues regarding the campaign. Configure the postbacks for InMobi DSP as follows: 

1. Go to Apps & Assets > Partner Configuration in the left menu bar.

   

2. Click Add a Configuration.
3. In the MEDIA PARTNER drop-down, select InMobi DSP - Android.

4. Click Go.

   

5. Click  Install > Postback Tools  (  •
   •
   •  ) >  Edit. The Edit Postback Install page opens.

6. Enter or select the DSP recommended values in the following fields:

   Field	DSP recommended value	Description
   PROPERTY NAME	advertiser_id	Identifier for the DSP campaigns.
   IMPRESSION CONVERSION DELIVERY	-	Determines if impression-matched install postbacks are limited.
   PACKAGE NAME/BUNDLE ID	-
   DELIVERY DELAY	Realtime Delivery	Enables real-time postback delivery to InMobi DSP.
   RETRY ATTEMPTS	3	Configures the number of attempts for redelivery in case of a failure.
   DELIVERY METHOD	Deliver All	Provides unattributed data access to the DSP.

7. Save the postbacks.