The Glance team requires specific information and actions from advertisers before they take any media campaign live. These onboarding requirements allow the team to run the campaigns seamlessly and efficiently, providing you with the best possible ROAS (Return on Ad Spend).
Advertisers need to provide specific information and take actions as listed:
| Requirement | What's needed | Why it's needed | Impact if not provided |
|---|---|---|---|
| Funnel events | Enable Install and other funnel events on the advertiser’s MMP dashboard. | To observe, analyze, and optimize any drop-off in the user journey | Less efficient campaign performance, leading to higher CAC and lower RoAS |
| Unattributed data | Enable the advertiser’s unattributed data on their MMP dashboard. | To boost the targeting preciseness and efficiency by training Glance ML models on the unattributed data | Absence of unattributed data results in sub-optimal targeting as the Glance ML models are not optimized towards advertiser’s target audience. Read more on Unattributed data. |
| Updated APK on OCI | Updated APK available on
|
To avoid app download failures and incorrect fraud-listing due to older versions or third-party APKs, which also impact user experience | Advertisers may expect lower CVRs and misrepresented fraud. |
| Validation rules | Provide the list and details of the validation rules and third-party tools. | To avoid any challenges and blockers, as some validation rules may hinder a campaign performance given Glance’s unique inventory and user flows | The uncertainty of any validation rule that doesn’t recognize the unique Glance user journey leads to poor campaign results. |
| Pre-load attribution | Enable the preload attribution on AppsFlyer (SDK v6.9+) and Adjust (SDK v4.23.0+) and set it to 90 days. | To correctly attribute the install that happened through Glance | Advertisers and Glance may get incorrect campaign attribution results. |
| View-through attribution (VTA) | Enable VTA on the advertiser’s MMP and set it to 24 hours. | To attribute the VTA event that happened through Glance. Glance inventories have industry leading viewability metrics | The uncertain visibility on VTA leads to incorrect attribution data. |
| Click-through attribution | Share the CTA URL from your preferred MMP account. CTA window is 7 days. |
To capture click-through installs and events | The uncertain visibility on CTA leads to incorrect attribution data. |
| Fraud suites | Whitelist Glance on your preferred fraud suits if any. | To avoid incorrect fraud-listing due to unique Glance flows | The uncertain visibility of fraud suites leads to incorrect fraud listing. |
| Pilot campaigns | Current Scale, Channel Split, Duration of campaign, and budget range. Generally pilot campaign duration is between 3-4 weeks, and budget range between $5K to $10K |
To evaluate the initial performance of the campaign | For lesser duration and spends, Glance may not have sufficient data points to deliver the desired KPIs. |
| CRM | Name and logic of the CRM that advertiser uses, along with daily reports | To avoid any challenges or blockers as some CRM settings may hamper the campaign's performance | No post backs from CRM to Glance leads to lower performance. |
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.
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