投标回复示例

{
"cur": "USD",
"id": "33e45dac",
"seatbid": [
{
"bid": [
{
"nurl":"https://et-eus.w.inmobi.com/cgIAAkA......AAAFAAA",
"crid": "<span class="hljs-tag"><<span class="hljs-name">adv</span>></span>f9b3e81e09a7463a82cc4b2b6ab19538<span class="hljs-tag"><<span class="hljs-name">crid</span>></span>1244180",
"adomain": ["some-domain.com"],
"price": 99,
"cat": ["IAB7-39"],
"id": "601d5e26-0179-1000-d600-00290000008d",
"adm": "<span class="hljs-comment"><!--?xml version=\"1.0\.............>",
"impid": "1"
}
] }
] }
</span>复制

SKAd Network 2.0 新增竞价扩展功能（仅限 iOS）

<span class="hljs-attr">"seatbid"</span><span class="hljs-punctuation">:</span> <span class="hljs-punctuation">[</span>
<span class="hljs-punctuation">{</span>
<span class="hljs-attr">"bid"</span><span class="hljs-punctuation">:</span> <span class="hljs-punctuation">[</span>
<span class="hljs-punctuation">{</span>
<span class="hljs-attr">"ext"</span><span class="hljs-punctuation">:</span> <span class="hljs-punctuation">{</span>
<span class="hljs-attr">"skadn"</span><span class="hljs-punctuation">:</span> <span class="hljs-punctuation">{</span>
<span class="hljs-attr">"version"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"2.0"</span><span class="hljs-punctuation">,</span>
<span class="hljs-attr">"network"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"cdkw7geqsh.skadnetwork"</span><span class="hljs-punctuation">,</span>
<span class="hljs-attr">"campaign"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"45"</span><span class="hljs-punctuation">,</span>
<span class="hljs-attr">"itunesitem"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"123456789"</span><span class="hljs-punctuation">,</span>
<span class="hljs-attr">"nonce"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"473b1a16-b4ef-43ad-9591-fcf3aefa82a7"</span><span class="hljs-punctuation">,</span>
<span class="hljs-attr">"sourceapp"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"880047117"</span><span class="hljs-punctuation">,</span>
<span class="hljs-attr">"timestamp"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"1594406341232"</span><span class="hljs-punctuation">,</span>
<span class="hljs-attr">"signature"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"MEQCIEQlmZRNfYzKBSE8QnhLTIHZZZWCFgZpRqRxHss65KoFAiAJgJKjdrWdkLUOCCjuEx2RmFS7daRzSVZRVZ8RyMyUXg=="</span>
<span class="hljs-punctuation">}</span><span class="hljs-punctuation">}</span><span class="hljs-punctuation">}</span><span class="hljs-punctuation">]</span><span class="hljs-punctuation">}</span><span class="hljs-punctuation">]</span>
复制

SKAd Network 2.2 新增竞价扩展功能（仅限 iOS）

<span class="hljs-punctuation">{</span> 

<span class="hljs-attr">"seatbid"</span><span class="hljs-punctuation">:</span> <span class="hljs-punctuation">[</span> 

<span class="hljs-punctuation">{</span> 

<span class="hljs-attr">"bid"</span><span class="hljs-punctuation">:</span> <span class="hljs-punctuation">[</span> 

<span class="hljs-punctuation">{</span> 

<span class="hljs-attr">"ext"</span><span class="hljs-punctuation">:</span> <span class="hljs-punctuation">{</span> 

 <span class="hljs-attr">"skadn"</span><span class="hljs-punctuation">:</span> <span class="hljs-punctuation">{</span> 

<span class="hljs-attr">"version"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"2.2"</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"network"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"cdkw7geqsh.skadnetwork"</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"campaign"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"45"</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"itunesitem"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"123456789"</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"sourceapp"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"880047117"</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"fidelities"</span><span class="hljs-punctuation">:</span> <span class="hljs-punctuation">[</span> 

<span class="hljs-punctuation">{</span> 

<span class="hljs-attr">"fidelity"</span><span class="hljs-punctuation">:</span> <span class="hljs-number">0</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"signature"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"MEQCIEQlmZRNfYzKBSE8QnhLTIHZZZWCFgZpRqRxHss65KoFAiAJgJKjdrWdkLUOCCjuEx2RmFS7daRzSVZRVZ8RyMyUXg=="</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"nonce"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"473b1a16-b4ef-43ad-9591-fcf3aefa82a7"</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"timestamp"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"1594406341"</span> 

<span class="hljs-punctuation">}</span><span class="hljs-punctuation">,</span> 

<span class="hljs-punctuation">{</span> 

<span class="hljs-attr">"fidelity"</span><span class="hljs-punctuation">:</span> <span class="hljs-number">1</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"signature"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"GRlMDktMmE5Zi00ZGMzLWE0ZDEtNTQ0YzQwMmU5MDk1IiwKICAgICAgICAgICAgICAgICAgInRpbWVzdGTk0NDA2MzQyIg=="</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"nonce"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"e650de09-2a9f-4dc3-a4d1-544c402e9095"</span><span class="hljs-punctuation">,</span> 

<span class="hljs-attr">"timestamp"</span><span class="hljs-punctuation">:</span> <span class="hljs-string">"1594406342"</span> 

<span class="hljs-punctuation">}</span> 

<span class="hljs-punctuation">]</span> 

<span class="hljs-punctuation">}</span> 

<span class="hljs-punctuation">}</span> 

<span class="hljs-punctuation">}</span> 

<span class="hljs-punctuation">]</span> 

<span class="hljs-punctuation">}</span> 

<span class="hljs-punctuation">]</span> 

<span class="hljs-punctuation">}</span> 
复制

CTV响应示例

{
  {
  <span class="hljs-string">"id"</span>: <span class="hljs-string">"e54a01e6-019b-1000-dc07-7d07176e0036"</span>,
  <span class="hljs-string">"seatbid"</span>: [
    {
      <span class="hljs-string">"bid"</span>: [
        {
          <span class="hljs-string">"id"</span>: <span class="hljs-string">"e54a01e6-019b-1000-dc07-7d07176e0036"</span>,
          <span class="hljs-string">"impid"</span>: <span class="hljs-string">"2"</span>,
          <span class="hljs-string">"price"</span>: <span class="hljs-number">8.75016</span>,
          <span class="hljs-string">"nurl"</span>: <span class="hljs-string">"https://abc.com/cgIAAkA......AAAFAAA"</span>,
          <span class="hljs-string">"adm"</span>: <span class="hljs-string">"<!--?xml version=<span class="hljs-subst">\"</span>3.0\.............>"</span>,
          <span class="hljs-string">"adomain"</span>: [
            <span class="hljs-string">"some-domain.com"</span>
          ],
          <span class="hljs-string">"crid"</span>: <span class="hljs-string">"464342"</span>,
          <span class="hljs-string">"w"</span>: <span class="hljs-number">1024</span>,
          <span class="hljs-string">"h"</span>: <span class="hljs-number">768</span>,
          <span class="hljs-string">"lurl"</span>: <span class="hljs-string">"https://abc.com/cgIAAkA......AAAFCCC"</span>
        }
      ],
      <span class="hljs-string">"seat"</span>: <span class="hljs-string">"112222"</span>
    }
  ]
}
复制

示例原生响应

{
  <span class="hljs-string">"cur"</span>: <span class="hljs-string">"USD"</span>,
  <span class="hljs-string">"id"</span>: <span class="hljs-string">"177088ef-5519-4358-b9bb-46486fee5dbb"</span>,
  <span class="hljs-string">"seatbid"</span>: [
    {
      <span class="hljs-string">"seat"</span>: <span class="hljs-string">"23....6"</span>,
      <span class="hljs-string">"bid"</span>: [
        {
          <span class="hljs-string">"lurl"</span>: <span class="hljs-string">"https://abc.inmobi.com/c.asm/HDa-w.....................gADAAA&ap=${AUCTION_PRICE}&lc=${AUCTION_LOSS}"</span>,
          <span class="hljs-string">"mtype"</span>: <span class="hljs-number">4</span>,
          <span class="hljs-string">"nurl"</span>: <span class="hljs-string">"https://abc.inmobi.com/c.asm/HDa-w.........92X9itq6AACAAMAAA&amw=${AUCTION_MIN_TO_WIN}"</span>,
          <span class="hljs-string">"crid"</span>: <span class="hljs-string">"<adv>8533f71b.......f5e9f6116f7a<crid>14....67"</span>,
          <span class="hljs-string">"adomain"</span>: [
            <span class="hljs-string">"abcxyz.com"</span>
          ],
          <span class="hljs-string">"price"</span>: <span class="hljs-number">0.0388</span>,
          <span class="hljs-string">"cat"</span>: [
            <span class="hljs-string">"IAB9-5"</span>
          ],
          <span class="hljs-string">"id"</span>: <span class="hljs-string">"7a62ff60-0097-1000-f1f2-0028f0032a32"</span>,
          <span class="hljs-string">"adm"</span>: <span class="hljs-string">"{<span class="hljs-subst">\"</span>native<span class="hljs-subst">\"</span>:{<span class="hljs-subst">\"</span>ver<span class="hljs-subst">\"</span>:<span class="hljs-subst">\"</span>1.2<span class="hljs-subst">\"</span>,.............................AE4HBgUdXorsKUzEsFWqneQ4lkMcbda1yIAAA/616f596<span class="hljs-subst">\"</span>}]}}"</span>,
          <span class="hljs-string">"impid"</span>: <span class="hljs-string">"1"</span>,
          <span class="hljs-string">"bundle"</span>: <span class="hljs-string">"com.abc.xyz"</span>
        }
      ]
    }
  ]
}
复制

未收到投标回复

HTTP 204 “无内容”：对于有效的广告请求（没有填充或响应）。

HTTP 400 “错误请求”：无效的广告请求（即缺少必需参数）。