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InMobi CMP

A Complete Consent Management Solution

A Consent Management Platform (CMP) is a solution that helps websites and apps collect and manage user consent for data processing activities in compliance with privacy regulations such as GDPR and CCPA.

It gives users transparency and control over how their data is collected and used, while helping businesses maintain compliance, build trust, and support advertising and monetization efforts.

InMobi CMP (formerly Quantcast Choice) is a user-friendly Consent Management Platform (CMP) designed for app and web publishers. It helps manage user consent, comply effortlessly with privacy laws (such as GDPR, CCPA), and follow industry standards (IAB TCF v2.2), thus enhancing user trust and ad revenue.

Benefits

  • Compliance & Transparency: Easily manage consent to meet global data-privacy regulations. Disclose data processing activities, purposes, and involved third parties, empowering users to control their data preferences.
  • Enhanced Monetization: Compliance boosts advertiser demand, resulting in higher ad revenue, fill rates, and eCPMs.
  • Easy Implementation and Customization: Integrate InMobi CMP with just a few lines of code. Our lightweight SDK ensures minimal impact on app performance, keeping your app fast and responsive. It seamlessly matches consent notices to your app or website’s look and feel, improving user experience.
  • Detailed Reporting: Access real-time consent insights and audit logs to optimize consent rates and demonstrate compliance effortlessly.
  • Multi-Platform Support: Manage consent across Android, iOS, and Unity apps from a single platform, saving time and effort.
  • Geo-Targeting: Automatically apply the right regulations based on user location and IP address, reducing manual effort and ensuring compliance.
  • Accessibility-First Design: Promote inclusivity with high-contrast colors, readable fonts, and support for 30+ UI languages, ensuring your consent screens are accessible to all users.
  • Flexible Vendor Management: Choose from pre-listed IAB and Google vendors or add non-IAB vendors to tailor the consent collection to your app’s specific needs.
  • Consent or Pay: Give users the option to either consent to data processing or pay a fee to access your content.
  • A/B Testing: Test and optimize consent screens for better performance.

Key Capabilities

IAB EU compliant (TCF v2.2)
IAB US compliant (US Privacy)
Google Certified
GDPR and ePrivacy Directive support
CCPA Do Not Sell support
Central portal
Platforms Supported Web, AMP, Mobile in-app (iOS Swift, Android Kotlin, React Native, Unity)
Themes Unlimited themes & copy customization
Vendor Support Auto-configure IAB global, non-IAB vendors, Google additional consent vendors via central portal
Reporting Consent metrics that reflect consumer interactions with the CMP
Audit Logs On-demand via a central portal
Language Settings Auto-detect, English, Bulgarian, Croatian, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish.
Language Settings Auto-detect, Dutch, English, French, German, Italian, Spanish, Danish, Greek, Hungarian, Portuguese, Romanian, Finnish, Polish, Slovak, Swedish, Russian, Norwegian.
Version Control CMP version pinning via universal tag or SDK

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Last Updated on: 20 Aug, 2026