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CMP Premium

1. What is InMobi CMP Premium, and how does it work?

InMobi CMP Premium is an enhanced version of the Consent Management Platform that provides advanced customization, analytics, and monetization options.
Premium access can be unlocked in two ways:

  • Free via SSP Integration: If the app or domain is monetizing through InMobi SSP.
  • Paid Access: By subscribing at $20 per domain/month (domain = app or website.)

2. Is Premium access per account or per domain/app?

Premium is assigned per property (each app or domain). Each has its own trial, subscription, and integration status. 

3. What happens if I don’t opt for Premium?

You retain all compliance-critical features through the Essentials plan, but advanced tools such as custom branding, granular analytics, and Consent-or-Pay will be disabled.

4. What are the key differences between Essentials and Premium?

Premium includes the following key features:

  • Custom Branding (Your brand Logo and Font customisations)
  • Light and Dark Themes for Apps
  • Geolocation Targeting
  • Enabling consent across sub-domains
  • Custom Vendor Management 
  • Granular Analytics/Reporting
  • Custom GDPR Consent Text (Coming Soon)
  • Consent or Pay (Coming Soon)
  • Remove InMobi Branding from Consent Banner 

Essential features include:

  •  Support for TCF 2.2 Framework
  •  Unlimited Sites/Apps
  •  Unlimited Pageviews
  •  Unlimited Users
  •  WordPress/AMP Support
  •  iOS/Android/Unity Apps Supported
  •  GPP and TCF String format
  •  GDPR & US Templates
  •  Google Consent Mode v2
  •  Google Tag Manager
  •  Global Privacy Control
  •  Google Vendors
  •  Privacy Policy & Persistent Link
  •  Multilingual Banner
  •  Auto Translation
  •  Banner Customization (Text, Colour, Button, Links)
  •  Theme Customization via CSS & Preview
  •  Basic Analytics
  •  Audits and Logs
  •  Bulk Property Updates
  •  Updated UI (Coming Soon)

5. Are existing features moving to Premium?

Compliance-critical features will remain in Essentials. However, advanced customization (logo, geolocation targeting, custom vendors, reporting, and branding control) will now fall under Premium.

6. How do you qualify a property as integrated with SSP?

A property is considered integrated when it has rendered at least 500 ad impressions in the past 7 days via InMobi SSP.

7. What happens if SSP integration fails?

If integration fails, CMP provides a 7-day grace period with active Premium features and sends alerts for correction.

8. How long is the Premium trial period? What happens when the trial ends?

Every new property receives a 30-day free trial to explore Premium capabilities. 

After 30 days, Premium access continues only if:

  • The property is integrated with InMobi SSP, or
  • A paid subscription is activated. Otherwise, it reverts to Essentials.

9. Is Premium free for SSP-integrated properties?

Yes, if your property maintains 500 impressions per week through InMobi SSP.

10. Can I downgrade from Premium to Essentials?

Yes, at any time. Compliance remains active, but advanced tools are disabled.

11. What happens if payment fails but SSP integration remains active?

Premium continues as long as the property remains monetized through InMobi SSP. You won’t be double-billed.

12. What payment options and invoicing are available?

Currently supports credit card payments. Invoices are accessible via the CMP portal under Manage Subscriptions (coming soon).

13. What happens if my payment fails or I cancel my plan?

Payments are retried on Days 1, 3, 5, and 7. During retries, Premium remains active. After failed retries, the property reverts to Essentials. You can cancel anytime, and Premium will stay active until the billing cycle ends.

14. What is Custom Vendor Management?

It allows Premium users to manage custom vendors outside of IAB lists, providing more flexibility in consent collection.

15. What is Consent or Pay?

An upcoming Premium feature allowing users to either provide consent or pay for ad-free access. For more details, see Overview.

16. Will my Premium settings be lost if downgraded?

No. Settings are stored and reinstated once Premium access resumes.

17. Do I need SDK re-integration when switching plans?

SDK reintegration is not required. All plan transitions occur automatically through the CMP dashboard.

18. How does CMP verify integration?

CMP runs an automated integration check weekly to verify the impression threshold and monetization linkage.

19. Do existing publishers get the same trial for new properties?

Yes. Each newly added property, whether by a new or existing publisher, gets a 30-day free trial.

20. Will I receive notifications before my trial expires?

Yes. CMP sends automated reminders to prompt integration or subscription.

21. How much does CMP Premium cost?

CMP Premium is priced at $20 per domain per month. Pricing is handled via a monthly subscription model and billed automatically at the start of each cycle.

22. How can I check if my property is Integrated successfully with SSP or not?

The CMP dashboard will provide the following information:

  • Integration with SSP
  • Premium access through subscription
  • Property with only Essential features access

For further assistance, Contact Us.

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Last Updated on: 30 Oct, 2025