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CMP Premium

1. What is InMobi CMP Premium, and how does it work?

InMobi CMP Premium is an enhanced version of the Consent Management Platform that provides advanced customization, analytics, and monetization options.
Premium access can be unlocked in two ways:

  • Free via SSP Integration: If the app or domain is monetizing through InMobi SSP.
  • Paid Access: By subscribing at USD20 per domain/month (domain = app or website.)

2. Is Premium access per account or per domain/app?

Premium is assigned per property (each app or domain). Each has its own trial, subscription, and integration status. 

3. What happens if I don’t opt for Premium?

You retain all compliance-critical features through the Essentials plan, but advanced tools such as custom branding, granular analytics, and Consent-or-Pay will be disabled.

4. What are the key differences between Essentials and Premium?

Premium includes the following key features:

  • Custom Branding (Your brand Logo and Font customisations)
  • Light and Dark Themes for Apps
  • Geolocation Targeting
  • Enabling consent across sub-domains
  • Custom Vendor Management 
  • Granular Analytics/Reporting
  • Custom GDPR Consent Text (Coming Soon)
  • Consent or Pay (Coming Soon)
  • Remove InMobi Branding from Consent Banner 

Essential features include:

  •  Support for TCF 2.2 Framework
  •  Unlimited Sites/Apps
  •  Unlimited Pageviews
  •  Unlimited Users
  •  WordPress/AMP Support
  •  iOS/Android/Unity Apps Supported
  •  GPP and TCF String format
  •  GDPR & US Templates
  •  Google Consent Mode v2
  •  Google Tag Manager
  •  Global Privacy Control
  •  Google Vendors
  •  Privacy Policy & Persistent Link
  •  Multilingual Banner
  •  Auto Translation
  •  Banner Customization (Text, Colour, Button, Links)
  •  Theme Customization via CSS & Preview
  •  Basic Analytics
  •  Audits and Logs
  •  Bulk Property Updates
  •  Updated UI (Coming Soon)

5. Are existing features moving to Premium?

Compliance-critical features will remain in Essentials. However, advanced customization (logo, geolocation targeting, custom vendors, reporting, and branding control) will now fall under Premium.

6. How do you qualify a property as integrated with SSP?

A property is considered integrated when it has rendered at least 500 ad impressions in the past 7 days via InMobi SSP. If eligible, the property status will show “SSP Integrated” in the CMP portal.

7. What happens if SSP integration fails?

If integration fails, CMP provides a 7-day grace period with active Premium features and sends alerts for correction.

8. How long is the Premium trial period? What happens when the trial ends?

Every new property receives a 30-day free trial to explore Premium capabilities. 

After 30 days, Premium access continues only if:

  • The property is integrated with InMobi SSP, or
  • A paid subscription is activated. Otherwise, it reverts to Essentials.

9. Is Premium free for SSP-integrated properties?

Yes, if your property maintains 500 impressions per week through InMobi SSP.

10. Can I move from Premium to Essentials?

Yes, at any time. Compliance remains active, but advanced tools are disabled.

11. What happens if payment fails but SSP integration remains active?

Premium continues as long as the property remains monetized through InMobi SSP. You won’t be double-billed.

12. What payment options and invoicing are available?

Currently supports credit card payments. Invoices are accessible via the CMP portal under Manage Subscriptions (coming soon).

13. What happens if my payment fails or I cancel my plan?

Payments are retried on Days 1, 3, 5, and 7. During retries, Premium remains active. After failed retries, the property reverts to Essentials. You can cancel anytime, and Premium will stay active until the billing cycle ends.

14. What is Custom Vendor Management?

It allows Premium users to manage custom vendors outside of IAB lists, providing more flexibility in consent collection.

15. What is Consent or Pay?

A Premium feature allowing users to either provide consent or pay for ad-free access. For more details, see Overview.

16. Will my Premium settings be lost if change plans?

No. Settings are stored and reinstated once Premium access resumes.

17. Do I need SDK re-integration when switching plans?

SDK reintegration is not required. All plan transitions occur automatically through the CMP dashboard.

18. How does CMP verify integration?

CMP runs an automated integration check weekly to verify the impression threshold and monetization linkage.

19. Do existing publishers get the same trial for new properties?

Yes. Each newly added property, whether by a new or existing publisher, gets a 30-day free trial.

20. Will I receive notifications about trials or billing issues?

Yes. CMP sends email and in-app notifications for trial expiry, payment retries, integration failures, and access changes.

21. How much does CMP Premium cost?

CMP Premium is priced at USD20 per domain per month. Pricing is handled via a monthly subscription model and billed automatically at the start of each cycle.

22. How can I check if my property is Integrated successfully with SSP or not?

You can check the SSP integration status of your properties on the My Properties page. The CMP dashboard will provide the following information:

  • Integration with SSP
  • Premium access through subscription
  • Property with only Essential features access

23. How do I know if a property is Premium?

A property is marked as Premium with a 'diamond' icon in the CMP dashboard when Premium features are enabled. The status clearly indicates whether access is via subscription, SSP integration, or special access.

24. What is a grace period?

A grace period provides temporary Premium access after:

  • Payment failure
  • SSP integration failure

This allows time to resolve issues before access is revoked.

25. Can I start a subscription for a Draft property?

No. Subscriptions can only be created for active properties.

26. Can a property have multiple subscriptions?

No. Each property can have only one active subscription at a time.

27. What subscription statuses can I see?

Subscriptions can be:

  • Active – currently billed
  • Future – scheduled to start later
  • Cancelled – ended or set to end

28. Why does my subscription show as “Future”?

Subscription status as "Future' usually means:

  • You already have access until the end of the current period.
  • The subscription was restarted before the previous term ended.

29. Why was my subscription cancelled?

A subscription may be cancelled due to:

  • Manual cancellation
  • Repeated payment failures
  • Trial or contractual access expiry

30. Do you store my card details?

No. Card details are securely handled by our PCI-compliant payment partner and are not stored by InMobi.

31. How can I download invoices?

Invoices are available under Billing & Invoices in the CMP portal for all completed billing cycles.

32. How can I update my billing address?

Billing details can be updated from the CMP portal. Changes apply to future invoices only.

33. How do I remove a saved card?

You can remove a card from Payment Cards under Billing Details. Your Primary card will be used for future billing. We suggest canceling the subscription before removing a card if you don't wish to be billed for a subscription.

34. When is GST applicable?

GST is applicable only if your billing address is in Singapore. It will be charged at 9%.

For further assistance, Contact Us.

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Last Updated on: 25 Feb, 2026