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U-Z States

This topic provides the technical implementation of opt-outs covered under the U.S. state data privacy regulations, currently under MSPA from Utah to Wyoming.

Utah (UCPA)

The UCPA does not prescribe specific opt-out methods. In contrast to the CCPA, which mandates an opt-out link, the UCPA grants flexibility for organizations to establish their preferred methods for enabling consumers to opt out of data sales or targeted advertising.

 
Field name GPP Field Type Description Auto-display consent screen or via link Do no Auto-display consent screen
SaleOptOutNotice Int(2)

Notice of the Opportunity to Opt Out of the Sale of the Consumer's Personal Information

0 Not Applicable. The Business does not sell personal data.

1 Yes, notice was provided

2 No, notice was not provided

This field will be set as 1 for both apps and web.

This field will be set as 2 till the user clicks on the opt-out link, for both apps and web.

 
SharingNotice Int(2)

Notice of the Sharing of Personal Data with Third Parties

0 Not Applicable. The Controller does not share Personal Data with Third Parties.

1 Yes, notice was provided

2 No, notice was not provided

 This field will be set as 1 for both apps and web. This field will be set as 2 till the user clicks on the opt-out link, for both apps and web.
TargetedAdvertisingOptOutNotice Int(2)

Notice of the Opportunity to Opt Out of Processing of the Consumer's Personal Data for Targeted Advertising

0 Not Applicable.The Controller does not Process Personal Data for Targeted Advertising.

1 Yes, notice was provided

2 No, notice was not provided

 This field will be set as 1 for both apps and web. This field will be set as 2 till the user clicks on the opt-out link, for both apps and web.

SensitiveDataProcessingOptOutNotice

 Int(2)

Notice of the Opportunity to Opt Out of the Processing of the Consumer's Sensitive Data

0 Not Applicable. The Controller does not Process Sensitive Data.

1 Yes, notice was provided

2 No, notice was not provided

 This field will be set as 2 for both apps and web. This field will be set as 0 till the user clicks on the opt-out link, for both apps and web.
SaleOptOut Int(2)

Opt-Out of the Sale of the Consumer's Personal Information

0 Not Applicable. SaleOptOutNotice value was not applicable or no notice was provided

1 Opted Out

2 Did Not Opt Out		 This field will be set as 2 for both apps and web.

This field will be set as 0 till the user clicks on the opt-out link, for both apps and web.
TargetedAdvertisingOptOut Int(2)

Opt-Out of Processing the Consumer's Personal Data for Targeted Advertising

0 Not Applicable. TargetedAdvertisingOptOutNotice value was not applicable or no notice was provided

1 Opted Out

2 Did Not Opt Out		 This field will be set as 2 for both apps and web.

This field will be set as 0 till the user clicks on the opt-out link, for both apps and web.
SensitiveDataProcessing N-Bitfield(2,8)

Two bits for each Data Activity:

0 Not Applicable. The Controller does not Process the specific category of Sensitive Data.

1 Opted Out

2 Did Not Opt Out

(1) Opt-Out of the Processing of the Consumer's Sensitive Data Consisting of Personal Data Revealing Racial or Ethnic Origin.

(2) Opt-Out of the Processing of the Consumer's Sensitive Data Consisting of Personal Data Revealing Religious Beliefs.

(3) Opt-Out of the Processing of the Consumer's Sensitive Data Consisting of Personal Data Revealing Sexual Orientation.

(4) Opt-Out of the Processing of the Consumer's Sensitive Data Consisting of Personal Data Revealing Citizenship or Immigration Status.

(5) Opt-Out of the Processing of the Consumer's Sensitive Data Consisting of Personal Data Revealing Medical History, Mental or Physical Health Condition, or Medical Treatment or Diagnosis by a Health Care Professional.

(6) Opt-Out of the Processing of the Consumer's Sensitive Data Consisting of Genetic Data for the Purpose of Identifying a Specific Individual.

(7) Opt-Out of the Processing of the Consumer's Sensitive Data Consisting of Biometric Data for the Purpose of Identifying a Specific Individual.

(8) Opt-Out of the Processing of the Consumer's Sensitive Data Consisting of Specific Geolocation Data.

This field will be set as 1 for both apps and web.

This field will be set as 0 till the user clicks on the opt-out link, for both apps and web.

KnownChildSensitiveDataConsents

 Int(2)

Consent to Process Sensitive Data from a Known Child

0 Not Applicable. The Controller does not Process Sensitive Data of a known Child.

1 No Consent

2 Consent

This field will be set as 1 for both apps and web.

This field will be set as 0 till the user clicks on the opt-out link, for both apps and web.

Virginia (VCDPA)

Businesses may obtain consent by getting consumers to check a blank checkbox or by typing a written statement.

 
Field name GPP Field Type Description Auto-display consent screen or via link Do not Auto-display consent screen
SaleOptOutNotice Int(2)

Notice of the Opportunity to Opt Out of the Sale of the Consumer's Personal Information

0 Not Applicable. The Business does not sell personal data.

1 Yes, notice was provided

2 No, notice was not provided

This field will be set as 1 for both apps and web.

This field will be set as 2 till the user clicks on the opt-out link, for both apps and web.
SharingNotice Int(2)

Notice of the Sharing of Personal Data with Third Parties

0 Not Applicable. The Controller does not share Personal Data with Third Parties.

1 Yes, notice was provided

2 No, notice was not provided

 This field will be set as 1 for both apps and web. This field will be set as 2 till the user clicks on the opt-out link, for both apps and web.
TargetedAdvertisingOptOutNotice Int(2)

Notice of the Opportunity to Opt-Out of Processing of the Consumer's Personal Data for Targeted Advertising

0 Not Applicable.The Controller does not Process Personal Data for Targeted Advertising.

1 Yes, notice was provided

2 No, notice was not provided

 This field will be set as 1 for both apps and web. This field will be set as 2 till the user clicks on the opt-out link, for both apps and web.
SaleOptOut Int(2)

Opt-Out of the Sale of the Consumer's Personal Information

0Not Applicable. SaleOptOutNotice value was not applicable or no notice was provided

1 Opted Out

2 Did Not Opt Out		 This field will be set as 2 for both apps and web.

This field will be set as 0 till the user clicks on the opt-out link, for both apps and web.
TargetedAdvertisingOptOut Int(2)

Opt-Out of Processing the Consumer's Personal Data for Targeted Advertising

0 Not Applicable. TargetedAdvertisingOptOutNotice value was not applicable or no notice was provided

1 Opted Out

2 Did Not Opt Out		 This field will be set as 2 for both apps and web.

This field will be set as 0 till the user clicks on the opt-out link, for both apps and web.
SensitiveDataProcessing N-Bitfield(2,8)

Two bits for each Data Activity:

0 Not Applicable. The Controller does not Process the specific category of Sensitive Data.

1 No Consent

2 Consent

(1) Consent to Process the Consumer's Sensitive Data Consisting of Personal Data Revealing Racial or Ethnic Origin.

(2) Consent to Process the Consumer's Sensitive Data Consisting of Personal Data Revealing Religious Beliefs.

(3) Consent to Process the Consumer's Sensitive Data Consisting of Personal Data Revealing a Mental or Physical Health Diagnosis.

(4) Consent to Process the Consumer's Sensitive Data Consisting of Personal Data Revealing Sexual Orientation.

(5) Consent to Process the Consumer's Sensitive Data Consisting of Personal Data Revealing Citizenship or Immigration Status.

(6) Consent to Process the Consumer's Sensitive Data Consisting of Genetic Data for the Purpose of Uniquely Identifying a Natural Person.

(7) Consent to Process the Consumer's Sensitive Data Consisting of Biometric Data for the Purpose of Uniquely Identifying a Natural Person.

(8) Consent to Process the Consumer's Sensitive Data Consisting of Precise Geolocation Data.

This field will be set as 1 for both apps and web.

This field will be set as 0 till the user clicks on the opt-out link, for both apps and web.

KnownChildSensitiveDataConsents

 Int(2)

Consent to Process Sensitive Data from a Known Child

0 Not Applicable. The Controller does not Process Sensitive Data of a known Child.

1 No Consent

2 Consent

This field will be set as 1 for both apps and web.

This field will be set as 0 till the user clicks on the opt-out link, for both apps and web.

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Last Updated on: 24 Jul, 2025
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By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.

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