This topic provides a comprehensive overview of InMobi CMP Premium vs Essentials for publishers and partners to understand benefits, eligibility, billing, and advanced features.
InMobi CMP offers two tiers — Essentials (free) and Premium (paid or free with SSP integration). Essentials ensures compliance with privacy regulations like GDPR and CCPA, while Premium provides deeper customization, analytics, and revenue optimization.
| Feature | Essentials (Free) | Premium |
| Pricing | Free for all apps/sites | $20 per domain/month or free via SSP integration |
|
Branding & Look & Feel |
Basic customization (text, color, CSS theme) | Full branding control (logo, fonts, light/dark themes) |
| Analytics | Basic analytics & audit logs | Granular analytics by region, device, and regulation |
| Targeting | Standard consent templates and global privacy control | Geolocation & sub-domain targeting |
|
Vendor Management |
IAB vendor support only | Custom vendor management (non-IAB vendors supported) |
|
InMobi Branding |
Displayed on consent banner | Option to remove InMobi branding (coming soon) |
|
Consent Models |
Standard consent |
Consent-or-Pay (coming soon) |
Premium access enhances brand trust, compliance management efficiency, and revenue optimization while giving publishers full creative and analytical control over their consent workflows.
Premium users can upload logos, apply custom fonts, and align consent banners with their brand theme. Essentials users are limited to basic text and color customization.
Consent modal without your brand logo.
Consent modal with your brand logo.
Available exclusively to Premium users, enabling adaptive themes for mobile apps to ensure better user experience across platforms.
The option to configure theme colors for apps through the portal will be supported only for premium properties. Properties under the Essentials plan will have default theme colour.
Premium enables region-specific consent flows (e.g., EEA, USA, or APAC). Essentials only supports a global configuration.
Non-premium properties can only select Worldwide; consent can’t be collected from limited regions.
Premium properties can pick and choose regions, i.e., apply to one or more regions/countries (EEA, USA, etc.) supported on the portal.
Premium supports consent sharing across sub-domains, ensuring a seamless user experience for publishers managing multiple properties.
Non-premium properties can’t enable consent collection across sub-domains. Consent collection will be limited to the parent URL
Premium users can manage both IAB and custom (non-IAB) vendors. Essentials only supports IAB vendors.
Non-IAB vendors added to the account will be supported only for premium properties. Consent collected will not be shared with non-IAB/custom-added vendors if the property is not a premium property.
Premium provides detailed analytics by country, regulation type, and device to help optimize consent rates. Essentials includes only basic metrics.
Dashboard and detailed analytics under the Reports tab will be supported only for premium properties.
Premium properties can remove InMobi’s logo or text from consent banners to maintain a fully white-labeled experience.
Non-Premium property with InMobi branding.
Premium property without InMobi branding.
Premium users will be able to modify the consent modal text in compliance with IAB standards to match brand tone and language.
This feature allows you to have a custom consent modal text as per your requirement(subject to IAB guidelines). This feature will be available only for premium properties.
Premium will support a hybrid model where users can choose to consent or access content through an alternative payment option, allowing publishers to minimize revenue loss.
Consent or pay model allows you to configure the modal pop-up to enable your property with an option to either collect consent or pay in case of withdrawal. To learn more, see Overview. This feature will be available only for premium properties.
For more information on billing, setup, and SSP integration, see CMP Premium FAQs.
For further assistance, Contact Us.
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.
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