If you have integrated your apps with InMobi SDK (Yay, good going!!) and have started serving ads, the platform performance reports will give you key metrics that impact your earnings. These performance reports help you make calculated decisions to achieve monetization success.
On the dashboard Visit Reports > All Properties > Choose Measure to view metric filters in dropdown
Use the filters below to deep dive into your app’s performance and better understand your ad activity.
There are two ways to access the API key:
You can also validate to check if the API key is correctly linked to your account as shown below:
All InMobi reports are available in GMT timezone.
InMobi dashboard reports the publisher revenues in US dollars.
Reports are available for publishers within 24 hours. However, in cases of delay the standard ETA takes upto 48 hours for the system to reflect the publisher revenues. We would recommend that you contact your dedicated partner manager in case you need some help in such cases.
|eCPM||Effective CPM: Effective cost per Mille||
Total earnings /(Total impressions *1000)
Click through rates is # of clicks your ad receivesdivided by # of times your ad is shown
Total # of clicks /(Total # of ad impressions)
|Total ad requests||Total # of ad requests received from publishers||# of ad requests|
|Ad impressions served||Ad impressions served by InMobi||# of ad impressions served|
|Ad impressions rendered||Ad impressions successfully viewed by the user||# of ads rendered|
|Fill Rate||The percentage of ad served from ads requested||% of successful impressions / (Total # of requests)|
|Ad render rate||The percentage of served ads rendered||
# of ads rendered /(# of ad impressions served)
|Publisher Revenue||Total revenue to publisher|
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