Publishers can potentially improve the eCPM of their properties by sending richer ad requests.
The optional request parameters that can potentially improve eCPM are as follows:
If this parameter is not passed, only default slots will be served. To provide the best user experience and to ensure that there is no drop in eCPM, pass this parameter.
Interstitial ads provide significantly higher eCPM as compared to regular ad formats like text and banner ads. Explicitly ask for interstitial ads by populating the adtype request parameter to int.
For example, adtype = int
This parameter is essential for advertising campaigns that mandate anonymous, but unique, user identification to run on your property. Absence of this parameter will reduce the number of advertising campaigns eligible to run on a property, impacting eCPM.
u-id-map needs to be passed as documented in the Server to Server integration guide.
This parameter is passed to InMobi provided that the user allows it.
It should contain the latitude, longitude, and accuracy, separated by commas. This parameter is required if the request is needed to be considered for geo-targeting. The accuracy value should be "0" if the correct accuracy value is unavailable. Here, the accuracy is the radial accuracy of the lat-long data provided.
By installing this SDK update, you agree that your Children Privacy Compliance setting remains accurate or that you will update that setting, whenever there is a change in your app's audience. You may update the app's Children Privacy Compliance settings at https://publisher.inmobi.com/my-inventory/app-and-placements.
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