MoPub’s Advanced Bidding

InMobi is a real-time bidder with MoPub’s header bidding solution, Advanced Bidding, and is one of MoPub’s supported SDK networks. This topic explains how you can display ads from InMobi for your inventory being monetized on Advanced Bidding.


Ensure the following before you get started with this integration:

  • You need to be live on MoPub Mediation and Advanced Bidding.
  • Upgrade to the latest SDKs and sign a contract with InMobi.
  • Minimum InMobi SDK Version: 917 (iOS), 919 (Android). Click here to download.
  • Minimum MoPub SDK Version: 5.16.2 (iOS), 5.16.4 (Android)
  • Use the certified MoPub - InMobi adapter. For more information, click here.
  • Ad Formats Supported: Banner, Interstitial, Video (any format).


Existing customers will need to use the certified adapter to run Advanced Bidding.  This means that the existing custom setup, (including the custom InMobi adapter) cannot co-exist with the certified network setup.  Existing customers will have to remove the custom adapter and integrate it with the certified adapter to run Advanced Bidding or traditional waterfall on MoPub ad units. For more information on detailed migration instructions, see MoPub's developer documentation.


To get your account and inventory up and running on the InMobi Publisher Dashboard, follow the instructions give below:

Step 1: Set up your InMobi Account: For more information on how to set up your InMobi account, see Create InMobi Account.

Step 2: Add Apps and Placements on InMobi Publisher Dashboard: If you are adding apps and placements for the very first time, see Add Your App or Website.

If your apps have been added and you would like to create new placements specifically for Advanced Bidding, follow the instructions below:

  1. Search for the app or website you would like to create a placement for and click + Add a placement.
  2. Select an ad unit. For more information on our ad units, see Ad Units.
  3. Name your placement and enable Audience Bidding by turning the toggle on. Select MoPub Advanced Bidding from the Partner dropdown.
  4. Click Create Placements.

Add InMobi on MoPub Dashboard

After you are done setting up your account and inventory on InMobi, the next steps would be to add InMobi as a network on the MoPub dashboard followed by mapping the created placements in both the Networks tab and Advanced Bidding tab on MoPub. Follow the instructions below:

Step 1: Setting up InMobi Network on MoPub Dashboard

  1. On the MoPub dashboard page, navigate to the Networks tab.
  2. Click New network.
  3. Search for InMobi in the list of SDK Networks in the Implementation type column.
  4. Click InMobi, choose your network settings, and save.
  5. Enter the InMobi Account ID and the Placement ID on the App & ad unit setup tab of the MoPub dashboard.

You can find your InMobi account ID on the InMobi Publisher Platform under Finance Payment Settings Payment Information.

The InMobi Placement ID is present under the placement name as illustrated in the screenshot below.

Step 2: Setup InMobi for Advanced Bidding

  1. Add InMobi network in the Networks tab (follow the above instructions).
  2. Navigate to the ad unit page and click the Advanced Bidding sub-tab.
  3. Click Manage bidders and search for InMobi.
  4. Map the placements and account IDs.

If you have any questions, please reach out to your Customer Success Manager at InMobi or write to for assistance.

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Last Updated on: 21 Aug, 2021