Overview
The concept of Podding refers to multiple ads, positioned back-to-back and consumed in one continuous go, ergo forming a ‘pod’. InMobi Ad Pods use existing bid requests to ‘pod’ together with two ads, offering buyers a second chance to reach the user on the same bid request.
How does it work?
- InMobi identifies bid requests with pods feature ON before sending it to the DSP.
- Once the auction completes, the winning bidder’s ad is placed first in the pod and the second-highest bidder in second place.
- A maximum of two ads can be clubbed into an AdPod.
Note
- InMobi AdPods are available on Interstitial (both display and video) inventory.
- DSP partners do not need to make any changes for leveraging AdPods.
- Partners must inform their InMobi POC if they wish to opt-out of AdPods.