GDPR Guide for Publishers

If not already on GDPR compliant InMobi connection SDK 710 for Android, SDK 711 for iOS, mobile web or API, upgrade to the latest version: SDK, Mobile Web and API.

The Context

The General Data Protection Regulation (GDPR) went into effect on May 25, 2018 across the European Union. These new regulations create a framework to protect personal data about individuals in the EU and must be adhered to by all businesses who collect or process such data. Failure to comply with GDPR can result in strict penalties for non-compliant companies.

As a trusted partner of leading brands across the globe, InMobi is committed to data protection and protecting consumer privacy while creating a safe and transparent marketplace for advertisers and generating value for our publisher partners.

The Update

With GDPR, InMobi is adopting a consent-based approach for the users in the EU in order to be compliant with GDPR regulatory requirements.

Q. Is InMobi a Data controller, Joint Controller or Data Processor?

InMobi is a Joint Controller with the Publisher.

Q. How will InMobi collect the data?

InMobi does not gather user consent directly and will rely on the publisher to obtain appropriate consent from data subjects and to pass that consent on to InMobi.

Q. What will InMobi do in cases where the user consent is not present?

InMobi will never collect or pass user data to either an advertiser or a publisher without user consent.

Q. What will InMobi do in cases where the user consent is not present?

InMobi will never collect or pass user data to either an advertiser or a publisher without user consent.

Q. What happens if the user withdraws the consent?

Publishers are required to notify InMobi where consent is withdrawn or revoked and, accordingly, InMobi will honor such data subject’s request.

Q. What happens if I am not compliant with InMobi’s GDPR solution?

All requests originating from users where they have not given consent, InMobi will serve non-targeted ads to these users.

Complying with InMobi GDPR

Confirmation page under “Account Settings”

1. Log in to InMobi’s portal and accept InMobi’s new Terms Of Service (TOS). The new InMobi TOS have GDPR-related clauses.
2. If you have traffic from the EU, select My partner/ I have users from the European Union. Otherwise, select GDPR compliance is not applicable for my account.
3. If your app falls under the age gating requirements in GDPR, i.e. your app is targeting children < 16 years of age, please mark the age gating flag. If the app was already marked for COPPA, we will automatically flag the app as compliant - < 13 years for the US and < 16 years for the EU.
   • For creating new apps
   • For updating existing apps
4. Upgrade your connection to the latest InMobi version: SDK, updated API, and Mobile Web specifications. Please reach out to your InMobi account manager for the latest API specifications.

To comply with GDPR, upgrade your SDK today.

You can read more about InMobi’s GDPR readiness here.

For any queries or concerns, please reach out to either your account manager or email to gdprcompliance-group@inmobi.com