UnifID

Introduction 

UnifID is a single identity platform exclusively built for in-app publishers to simplify addressability and accelerate the monetization journey through any leading Universal ID partners in the market. The platform allows in-app publishers to select and integrate effortlessly with Universal ID partners of their choice, collect user data, retrieve, and transfer the corresponding UIDs (Universal IDs) upstream to help advertisers enhance their ad serving and targeting capabilities.  

UnifID platform recognizes the sensitivity of a publisher’s first-party data and has stringent policies in place to ensure we have complete control over how your data gets exposed to partners. For more information on the advantages of UnifID, see Introduction to UnifID.    

Objective  

The purpose of this document is to provide information and guidelines to enable publishers to seamlessly collaborate with multiple Universal ID partners. This document defines API specifications and shares integration setup for Android and iOS devices. 

For more information on the integration specifications, please contact your InMobi Customer Success Manager or write to us at developer@inmobi.com. 

 

Version History

V1.0    

Mar’21 

This is the first version of InMobi UnifID Specification Document (for Supply Partners) 

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Last Updated on: 01 Apr, 2021