The InMobi reporting interface shows data based on request mode reporting. This means that the metrics shown are tied to the time at which the ad request entered our system.
Take a look at the example below:
When did the requests and impressions come?
When did the clicks happen?
When did the installs happen?
Note: Installs are counted when the user opens the app for the first time. So, it is possible that an install could happen in a few days after the click happened.
Depending on when you measured the data, the metrics on the InMobi reporting dashboard for Day 1 could vary like this:
|When was the data measured?||Impressions on Day 1||Clicks on Day 1||Installs on Day 1|
End of Day 1
|End of Day 2||3||
|End of Day 3||
|End of Day 4||
|End of Day 5||
To access the reporting tool, follow the steps below:
Use this option to take a quick look at the most useful data. There are metrics set on the left panel, and presets on top of the widget.
The metrics available to you are:
Use the presets to view the metrics
The reporting widget also allows you to study the data in detail.
There are 4 fields:
Each of these fields are explained below.
Note: Use the Export to CSV option to save all reports as CSV file.